Senior Marketing Manager - Deals - FTC

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Job description

About the Team

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire

The PwC strategy is designed to provide a focus on market issues in order to prioritise growth opportunities and align our resources to deliver against them. Our plan is to drive growth of our Deals market share and to extend our lead in our core businesses of audit, tax and consulting.

About the Deals marketing team

Our Deals marketing business aligned team sits within the firm's Sales and Marketing function and works closely with the Deals business. Our team supports the development and implementation of the marketing strategy and oversees the delivery of go to market campaigns and projects for the Deals line of service. Our team delivers insight on key issues of relevance to our clients and markets, in support of the Deals strategy and the firm's growth priorities such as 'Value Creation' and 'Act now to recover'. We are focussed on driving sustainable and profitable growth as well as defining our brand within selected markets and segments.

About the role

We're looking for an experienced, creative and digitally adept marketer to join our Deals Marketing Team. They will be responsible for overseeing development and delivery of marketing activity across all areas of the Deals line of service, in conjunction with our marketing capability teams. The role will require somebody to be confident with marketing strategy, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement.

The candidate can be based anywhere nationally in the UK. Regular travel to London will be required, although a degree of flexibility in how and when is available.

Responsibilities include

• Working with the Deals Marketing Lead, to develop and implement our marketing strategy and plan, which also aligns to the growth priorities and marketing themes of the firm.

• Acting as the marketing campaign lead for various growth priority campaigns, developing and delivering a cross line of service, commercial, sales and marketing strategy.

• Responsible for overseeing the measurement of campaigns and activities - capturing, analysing and developing recommendations based on multiple data sets.

• Ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations;

• Proactively seek new channels to market and innovate to engage with our audience in different ways.

• Working closely with the sales and account teams to ensure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes

• Working with Deals teams to develop timely, relevant and engaging content for key audiences in response to and to generate opportunities from, key market shifts.

• Bringing curiosity and challenge and capturing best practice so that experience, information and knowledge are shared across the wider marketing teams.

• Working closely with the other teams in Sales and Marketing to access additional expertise and knowledge.

• Being a role model for sharing and collaboration, creating a positive team spirit across the Line of Service community.

• Stakeholder management with relevant partners, and related business areas for specific campaigns.
  

Skills & Experience Required

• A passion for marketing and a curiosity to learn new things and challenge ways of working

• Ability to work responsively in a fast-paced and thrive in an ambiguous environment.

• A mind-set which demonstrates a comfort with testing, learning and optimising

• Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience

• Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI

• Clear communication skills

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups

• Commercially strong, offering insight into how to create lead generating B2B campaigns

• Strong influencing skills to challenge the status quo

• Experience of Marketing Automation systems would be very advantageous

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here

Diversity

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.

Learn more here

Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

The Deal
We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity
Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.