Senior Ecommerce Marketing Manager

---

Job description

POSITION OVERVIEW:

Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small chain convenience, tobacco and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, we'll use our new web platform to connect the diverse community of over 150,000 independent convenience retailers with an "endless aisle" of products they need to sell and thrive. We're looking for smart, resourceful and passionate people to join our team.

About the Role:

We are looking for an experienced Ecommerce marketing manager to champion digital marketing efforts. The EMM will be responsible to grow the channel through leading and managing all ecommerce marketing & sales activities focused on increasing current user engagement, conversion rates, and user acquisitions.

· Own all e-commerce marketing campaign strategy, development, planning and execution.

· Oversee customer path-to-purchase, product listing, conversion rates, SEOs, email marketing campaigns.

· Develop and evaluate buyer and vendor acquisition and growth campaigns.

· Become the expert on customer behavior through weekly interviews and analyzing of all available data including site user behavior, sales data and email campaigns performance.

· Work closely with sales and purchasing to optimize site merchandising.

· Own web promotions schedule and execution.

· Lead email marketing campaigns including automation, segmentation, content strategy and analytics.

· Work closely with internal creative team on all digital marketing communications.

· Assist with copywriting efforts for e-commerce static pages targeting new sellers and buyers.

· Lead digital marketing initiatives for P&K's industry tradeshow "TPE" to grow the show through acquiring of attendees and exhibitors.

· Work closely with product team on developing marketing campaign related to product initiatives and features.

· Lead current small digital marketing team and assist in building the team for growth.

Job Requirements:

· BA/BS required

· 5+ year experience in ecommerce and digital marketing preferably in B2B environment.

· Strong project management skills.Sr

· Experience with Google analytics.

· Experience with dot digital is a plus.

· Strong, proven experience in digital marketing.

· Ability to work in a fast paced, entrepreneurial environment.

· Ability to travel 25% of the time.

Physical Requirements:

Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs.

Safety:

The incumbent must be able to perform this job safely without endangering the health or safety of self or others.

Supervisory Responsibility:

The position currently has no people supervisory responsibility.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change or be added at any time per business needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.