Sr. Manager, Social Media Marketing

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Job description

Position Overview:
The Brand & Content group, part of Oportun's marketing team, is looking for a Senior Manager, Social Media to establish and lead our organic social media and influencer programs. This is a new role for a highly motivated, creative individual who has a passion for connecting with current and future customers. You are an expert at best practices for raising brand awareness and attracting, engaging, and retaining customers. You live to turn fans into customers and customers into advocates.

Responsibilities:
Design and launch a bilingual social media strategy that aligns with business goals

Establish a content calendar and key themes that sync with other marketing and PR efforts

Develop relevant, engaging, on-brand content-tailored to each product and platform-and publish on a regular cadence

Foster community as appropriate, using our brand voice in an authentic way, and partnering with our compliance and customer service teams

Collaborate with SEO team on keywords, content, and performance measurement

Set up and manage social media sentiment dashboard to share with executive leadership; update daily

Measure and analyze performance, establishing a baseline for ROI

Become an advocate for Oportun in social media spaces, engaging in dialgues and answering questions, as appropriate

Monitor trends in social media tools, fintech content, consumer behavior

Qualifications:
8+ years of experience developing consumer-focused content and campaigns across channels

Demonstrated track record of running engaging campaigns and the results to match

Excellent copywriting skills and a penchant for story telling

Well-organized, project management skills, including the ability to create a detailed plan and orchestrate the scheduling of multiple elements to come together on time and in budget

Current with the latest digital technologies, algorithms, and social media trends

Experience with brand guidelines, brand voice, messaging guildelines, and editorial style guides

Familiarity with translation and bilingual publishing

BA, BS, or equivalent degree required

Fluency in Spanish a plus

Experience working for financial services, compliance-driven industry, or a multi-cultural company a plus

In your application, include:

Sample of your writing, at least 250 words

Two examples of recent social media posts from the fintech space and your explanation of why you think they are well executed-or ineffective (you don't have to have created these, just talk about them; one example should be of a well executed post)

#LI-DH1

#LI-Remote

#IND

Company Overview:
ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a financial services company and digital platform that provides responsible consumer credit to hardworking people in the United States. Using A.I.-driven models that are built on years of proprietary customer insights and billions of unique data points, we have extended millions of loans and billions of dollars in affordable credit to consumers, the majority of whom live in low-and moderate-income communities. Since about half of our new customers come to Oportun without a FICO score, we play a key role in the communities we serve by being able to offer them an affordable and credit-building alternative to payday and auto title lenders. In recognition of our responsibly designed products which help consumers build their credit history, Oportun has been certified as a Community Development Financial Institution (CDFI) since 2009.

With headquarters in California and a remote-first corporate culture, our 3,000+ team members work in Oportun locations and remotely throughout the United States, Mexico, and India. Our global operations include our Mexico contact centers and administrative offices, our India technology development center, and our US corporate, technology, and retail operations.

We feel privileged to have been named a "Top Workplace" by the Bay Area News Group for three years running, one of Fast Company's Most Innovative Companies in the World for 2020 and recognized as a TIME Magazine 2018 Genius Company for our impact in helping to reinvent the future of lending. For the last three consecutive years, we have been titled Top Workplace by the Bay Area News Group.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups and our Diversity, Equity, Inclusion and Belonging Council.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, caste, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

We encourage you to apply for this position even if you do not match all the qualifications listed for this position. At Oportun, we will consider all experience on a candidate's application, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.

We will also consider those with criminal histories consistent with the requirements of applicable laws in the locations where the role will be based such as the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance when hiring for roles in locations with such laws.

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application process. Applicants in need of special assistance or accommodation during the application or interview process or in accessing our website may contact us by sending an email to . Please include your name and preferred method of contact in your email. Please also note that this email address is for requests for assistance only and not for the submission of applications or resumes, which will not be considered through this channel.