Growth Marketing Manager, Wealth Management

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Job description

The Company You'll Join

At Carta we create owners and make private markets liquid.

We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they've managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners.

At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft.

Learn more about our Series G fundraising round here .

The Team You'll Work With

You will have the opportunity to work with two amazing teams at Carta. The cross-functional GTM Wealth Management team comprises team members from sales, product, operations, and marketing who are starting to build a world where all employees with equity are able to understand, use and maximize their equity. The team is working on two initial products, Lending and Tax .

You will also work within the Marketing and Channel organization, specifically working on the Growth Marketing team. We have teammates across the country who advocate for the democratization of equity ownership and increasing access to financial education. Our team members have created and sold TV shows in Hollywood, been on the floor of Congress during the financial crisis, written political speeches heard by thousands, and led brand at Apple.

The Problems You'll Solve

As the leader of demand generation for our Wealth Management (WM) products, you will focus on building top of funnel activity and constantly improving on our product market fit.

• Create and execute the strategy to take WM from 0 to 1, and then from 1 to infinity
• Segment the current Carta customer base to targets which are perfect fits for WM
• Develop a thorough understanding of our target buyers and their needs
• Collaborate with CSM's, Sales and Product Management to constantly iterate on messaging to maximize WM's Product Market Fit
• Manage all things demand for Carta WM; from events to emails to ads and anything else you decide
• Determine the essential metrics which drive long term success of our primary goal of logo acquisition

About You

In Addition, We're Prioritizing Someone Who

We're looking for someone highly focused, customer-centric, who knows how to work in a dynamic environment with lofty revenue targets. Cross-team collaboration and communication is critical to success in the role, as well as efficient time management.

• Has deep knowledge of growth marketing techniques and tactics
• Cares about customer needs and pain points
• Has a hunter mindset in understanding how you can best drive demand to Carta WM
• Has a proven track record of campaign strategy, execution, testing & optimization
• Has a passion for category creation and scaling new products
• Takes pride in their work and views what you do as a part-owner and builder of Carta.
• Creates processes that help us scale mixed with the flexibility needed to innovate
• Is comfortable with data and complex domain
  

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at . As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.