Paid Marketing Manager

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Job description

Who We Are:

OKEX has built one of the world's leading cryptocurrency platforms serving over 20 million traders in more than 200 countries. We are the most trusted cryptocurrency marketplace in the world to buy BTC, ETH, USDT, XRP and many other digital assets. We are the industry leader in cryptocurrency trading instruments and pairs for traders around the world.

We are also a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the playing field for everyone around the world. For every new hire, we are looking for candidates that will thrive in a culture like ours, where we win as a team, embrace change, and do the right thing. Finally, we seek people with the passion and capacity to build the next generation platform in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

About the Opportunity:

We're seeking a talented and passionate Paid Marketing Manager to join our Growth team. Candidates should be experienced, but willing to collaborate, adapt and learn. We're a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we're driving improvements to our products, user experiences and engagement.

What You'll Be Doing:

• Develop, manage, and optimize paid marketing campaigns
• Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
• Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
• Manage targeting and segmentation for each campaign
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
• Monitor daily program automations and data processes; troubleshooting when necessary
• Report on significant learnings and present the impact of significant findings to leadership

What We Look for In You:

• 3+ years of user acquisition experience ideally in the fintech space
• 2+ years of paid marketing experience
• Experience working with creative and data analytic team to drive growth
• Solid project management skills and the ability to manage multiple priorities and deadlines
• Experience with analytical tools and reporting such as Google Analytics and Amplitude
• Understanding of fundamental paid marketing KPIs and optimization methods to improve performance through data analysis and segmentation
• Experience creating personalized customer lifecycle journeys on mobile and desktop
• Experience with AB Testing, experiment development and reporting presentation

Nice to Haves:

• Fluent in English (Mandarin is plus)
• Crypto experience or a willingness to learn
• HTML/MJML experience or a willingness to learn

OKEx Statement:

• At OKEX, our passion is to level the playing field for everyone around the world, and to get there we'll need to continually learn from our data. Data scientists are focused on this critical step of converting data into business strategy and insights.