Sr. Director, Business Analytics

Compulse is a digital marketing company dedicated to providing our customers with cutting edge digital marketing, analytics, fulfilment and ad operations platforms that maximize ROI and customer engagement. With a heavy focus on innovation and being the leader in all things digital marketing, our platform helps our partners Plan, execute, and analyze omnichannel advertising campaigns with Compulse 360, an all-in-one martech platform that actually does do it all.

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our customers and company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment.

We're looking for an experienced Senior Director, Business Analytics whose mission will be to provide analytical leadership, strategy, industry insights and drive revenue for the company. You're able to work cross-functionally with Sales, Marketing, Finance, Product/Engineering and Operations to identify opportunities, analyze performance, and measure results thoroughly. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to solve problems as Compulse scales up. You have the ability to view problems at a high level but are not afraid to dig into the details. This position reports into the Director of Ad Operations.

Responsibilities：

• Manage team of global operations and business intelligence analysts


• Lead a team who is hands on inside several DSP's monitoring campaign performance


• Responsible for all campaign pacing and optimization efforts to ensure deliver is met and campaign KPI's are achieved


• Lead various business functions such billing, platform enhancement, new product initiatives as it relates to data


• Drive and gather business requirements, assessments, solutions especially in the areas of data analysis, data extraction/delivery, source/target mappings and reporting.


• Create Excel & Periscope dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers


• Work closely with Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.


• Able to quickly understand the business process and needs, and translate them into business requirements


• Lead efforts to automate manual tasks


• Detail oriented and be able to think of all the scenarios for functional and non-functional requirements

Skills:

• 5+ Years of experience leading campaign management teams at a DSP or Agency


• 5+ years of analytical experience in an analytics-based consulting role, exploring large data sets in order to answer strategic questions for customers (either as an internal analyst or external consultant)


• 2+ years of building and leading high performing teams


• BS/ BA in an analytical field (science, math, engineering, finance, etc.)


• Strong analytical skills and ability to make fast decisions with limited and noisy data


• Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)


• High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)


• Advanced SQL skill

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.