Senior Business Analyst - Marketing Analytics & Strategy

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Job description

Overview
Center 1 (19052), United States of America, McLean, Virginia

Senior Business Analyst - Marketing Analytics & Strategy

Summary: As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

Small Business Bank ("SBB") is entering an exciting time focused on serving the needs of small business owners coming out of the pandemic. We have been recognized as a top business banking provider by J.D. Power and are ready to take our relationships to the next level. To help us do that, we are looking for an ambitious Senior Business Analyst to shape, influence, and execute our Marketing strategy and roadmap within SBB. Exciting questions that you may tackle include: "What is the optimal mix of marketing investments and channels to generate deposit account acquisitions?" "How do we help keep our bankers top of mind for our existing clients?" "How can we surprise and delight our customers to create long-lasting loyalty and advocacy?"

The ideal candidate will be comfortable tackling ambiguous marketing challenges and pursuing initiatives that may never have been done in SBB in the past. This role will enable the Senior Business Analyst to own marketing campaigns end-to-end from idea conception to execution, with responsibilities to include structuring the campaign design, conducting robust economic analyses, and influencing cross-functional partners (e.g., business partners, creative teams, legal) to get things done. Additionally, this role will have an incredibly broad scope and high visibility, while playing at the interaction between Marketing, Strategy, and Analytics. It is a perfect role for those who have interest in honing their skills in these three areas and seeing how they come together to drive business growth.

General Responsibilities:

• Analysis: Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations
• Product: Perform modeling/analytics to assist new product and pricing strategies for various lending products
• Marketing: Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies
• Execution: Involve problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan
• Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
• Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
• Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
• Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment •
• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus

Basic Qualifications:

• Bachelor's Degree
• At least 1 year of experience in analysis

Preferred Qualifications:

• Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 1+ years of experience in Statistical model building
• 1+ years of experience in market research
• 1+ years of experience in SQL querying
• 2+ years of experience in business analysis
• 1+ years of experience in consulting

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).