Social Media Specialist

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Job description

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education , Health, Money, Travel , Cars , News and 360 Reviews .

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities .

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to produce engaging content that leverages topical, relevant conversations across social media.

Through daily posting to branded channels, this specialist will bring a social voice to U.S. News' content, engaging readers in conversations to help them make informed decisions about their health, finances and more.

Are you up to the challenge?

We're looking for someone who is creative, analytical and nimble with a growth mindset to:

• Write and distribute engaging and brand-appropriate content across multiple platforms - including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube - designed to build audience engagement as well as leverage the platforms to drive qualified audience acquisition.
• Measure and assess performance of posts.
• Develop promotion plans and strategies for product launches and content packages to ensure maximum social visibility alongside daily content.
• Brainstorm ways to repackage and promote existing content to maximize traffic and audience engagement.
• Identify potential areas for growth on U.S. News social platforms and work with communication team members to implement new strategies.
• Regularly liaise with editorial, PR, product, business intelligence, events, advertising and marketing on the execution of social media strategies.

POSITION REQUIREMENTS

You should definitely have:

• Bachelor's degree or equivalent experience
• 2-3 years of editorial-based social media experience preferable in the news space
• Experience building an audience through social networks, such as Facebook, Instagram and Twitter
• Exceptional writing skills and the ability to respond quickly to trends
• Experience using analytics to make decisions
• Experience producing and editing simple graphics, GIFs, video and/or photos
• Strong attention to detail and the ability to balance multiple tasks at once
• A critical eye for optimizing content to fit different platforms

It would be nice if you had:

• Experience with paid social campaigns
• Experience with a media company

What it's like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News' dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity

• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
• This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law