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Digital Marketing Manager

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Benjamin Douglas

2021-12-03 08:58:00

Job location Miami, Florida, United States

Job type: fulltime

Job industry: HR / Recruitment

Job description

Digital Marketing Manager

Full Time - Hybrid, 3days in office / 2 days remote

$85-110k + benefits, unlimited PTO, 401k

We are looking for a Digital Marketing Manager that will work under the supervision of the Director of Marketing. The DMM will be responsible for developing, implementing, and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. This role requires being adept at enhancing brand awareness, driving traffic to the company's website, and generating qualified sales leads. The DMM will provide support in several areas, such as:

  • Identifying and testing new digital platforms and tools
  • Using web analytics tools to monitor site traffic
  • Optimizing marketing campaigns, including email marketing, social media, and digital advertising
  • Tracking consumers' purchase behavior

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels

Technical Knowledge Required

  • Expertise in website metrics and best practices
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking

Compensation

We offer a competitive base salary in addition to full medical benefits, 401k matching, and unlimited PTO.

Location

Downtown Miami (Parking pass is provided by the company)

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