Manager, Guest Insights, Popeyes

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Job description

About Restaurant Brands International: RBI is one of the world's largest quick service restaurant companies with more than $32 billion in system-wide sales and approximately 26,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world's most prominent and iconic quick service restaurant brands BURGER KING, TIM HORTONS, and POPEYES.Job Overview: The Category and Insights team provides business critical direction to Popeyes North America's strategy and brand development. As the Consumer Insights Manager you will lead the evolution of insights bringing the voice of customer to the decisions and strategies of Popeyes North America. This position is perfect for a strong communicator, technically strong in market research methodologies, who is excited to influence the next consumer facing program from the iconicPopeyesbrand. The ideal candidate will be an excellent multitasker with an infectious enthusiasm for the guest and strong experienceinConsumer Insights for a retail and/or food brand. This position is a key business partner in developing brand and marketing strategies for the US business unit. This role will provide critical thought leadership to the cross functional teams on key initiatives. This role reports to theDirectorofCategory Management and Insights. Responsibilities: Leadership Must have a strong passion for bringing the voice of the customer to decision makers. Be a continual learner, keeping up to date with custom, secondary, and digital research methods Strong ability to influence cross functionally. Ability to identify and implement where change is needed. Must be able to lead simultaneous multiple research/analysis initiatives. Leads the strategic and tactical development, execution, evaluation and continuous improvement of all consumer research, and strategic analysis Provides strong thought leadership to the business teams. Challenges the status quo and brings ways of approaching problems to be solved. People Builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance Project Management Leads the development, execution and evaluation of custom research projects and analysis of syndicated studies Develops relationships with strategic business partners and has an influence on key business decisions Ensures the consistency of studies and that suppliers meetPopeyesstandards Presents results to key customers Leads the communication process and manages expectations regarding schedule, expectations and deadlines. Analysis Synthesizes the key brand and consumer insights across studies. Development of both qualitative and quantitative research techniques to support a variety of disciplines, including advertising research, communications, competitive intelligence, and Brand development. Skills and qualifications: 3-5years in a highly visible Consumer Insights or Market Research Department, skilled in strategy and tactical development Has managed a large research budget with short timelines and high speed Proven track record of developing business strategies from business information, leading/consulting with cross-functional teams, and influencing decisionsthrough the use ofinformation. Strong curiosity and passion for the consumer Advanced market research skills with extensive qualitative and quantitative experience. Retail/QSR/Consumer package goodsexperience an asset Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.