Paid Media Buyer & Analyst

Job description

What we are looking for:

We are seeking a Paid Media Buyer & Analyst to work as part of our Customer Success team. You will work directly with the world's leading direct to consumer, e-commerce and financial services brands which invest heavily into their growth through digital channels. You will design and conduct experiments by creating campaigns on Facebook & Instagram as well as other channels.

You will help customers to utilize the Genus AI platform to the fullest and provide ongoing reporting and performance improvement updates, best practices, and recommendations to improve their KPIs such as CAC, CPA, ROAS and others. Teams at Genus AI work collaboratively to deliver great customer experiences. You'll be working as part of our Customer Success, Data Science and Growth Teams to develop and iterate on strategies that improve both our customers and our platform.

Requirements:

What you have:

• You have previous experience in FB Ads Manager managing paid campaigns. Please note - this is not a creative or community management role. If you do not have experience buying media on Facebook, we will not be able to consider your application.
• If you have client facing experience and want more, excellent! If you don't have any client experience, but this is an area of interest to you in your career, that is also excellent!
• Strong, professional verbal communication and willingness to ask questions in real time
• Ability to work independently and in a team environment.
• Excellent time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
• You have strong analytical skills and interest in AI-driven marketing
• You're known for being a "team player"
• You have a high level of intellectual curiosity. You see opportunity and growth in learning more about what you do and how it impacts others

What will you get to do with our team:

• Review customer Facebook Ads Manager accounts to audit for best practices in terms of campaign set up, audiences, creative, budgets and testing
• Develop campaign strategies and marketing plans to support and achieve the customers overall business objectives
• Design and implement meaningful and actionable audience and creative tests -
• Report on the performance of those tests in platforms and brainstorm ways to improve the next iteration
• Clearly communicate recommendations for next steps to clients grounded in campaign performance and AI powered insights during regular calls and follow up emails
• Advise our customers on the best use of the Genus AI platform for improving their campaign KPIs
• Create and manage digital campaigns on Facebook, Instagram, Google and other platforms

A World-Changing Company

At Genus AI, we're driven to empower brands of any size to grow in the world closely connected via social media. We believe that using Artificial Intelligence to support brands campaigns efforts is the most effective vector of change. We partner with brands small and large to help them generate high performing video ads, build unique lookalike audiences and easily monitor campaign performance for hypothesis testing. And we do it at scale - each month, thousands of video ads are generated, millions of customer insights are created, and thousands of ads scored and matched to audiences on our platform. If you believe in the transformational power of Artificial Intelligence in brand growth and storytelling and in your own ability to bring that power to bear against complex problems, we want to meet you.