Senior Data Analyst, Media Analytics

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Job description

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter

Job Description

As part of the Media Analytics team in Analytics Operations, you'll engage with a variety of teams from client-facing to technical in a fast-paced fun environment where learning and growing is the focus. Responsibilities range from analyzing and interpreting complex data to building tools and reports that enable our team and others to respond effectively to the changing needs of the business. The Media Analytics team also plays a key role in collaborating with our Decision Sciences team on the development of consumer modeling, inventory valuation and bidding strategies, to ensure that our platform is best-in-class and well-suited for client needs as they arise.

Responsibilities:

• Develop custom analysis & tools that improve online marketing campaign performance through evaluation of statistical optimization models and campaign parameters
• Work directly with client-facing teams to best utilize Epsilon's DMS and PeopleCloud platforms to achieve and/or exceed client goals
• Participate in cross-functional teams (platform, data-warehouse, Engineering, etc.) to guide development efforts and project prioritization
• Troubleshoot campaign performance and/or delivery issues by getting "hands-on" with raw data and relentlessly pursuing a practical solution
• Complete ad hoc research into complex issues related to Epsilon' ad server, user profile, and data warehouse systems
• Present results (verbally and written) to varied audiences ranging from sales executives to software engineers

Requirements:

• Bachelor's degree in a quantitative field (computer science, statistics or related.) Master's degree preferred
• 1 - 3 years of relevant industry experience
• 1+ years of hands-on industry use in SQL; SAS, Python, Hadoop or other related languages and environments a plus
• Strong analytic and modeling skills, proficient at conceptualizing and implementing solutions to business problems using analytical techniques such as predictive analytics
• Demonstrated ability to improve performance by deriving actionable insight from complex datasets
• Excellent diagnostic skills
• Strong communication skills and desire to work in cross-functional groups

Qualifications

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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