Marketing Coordinator

About Us:

Founded nearly 60 years ago, Outworx Group is the leading provider of diversified municipal and facility maintenance services. As the national leader in the snow and ice removal market, Outworx Group owns the largest fleet of proprietary snow melters in North America. Spanning snow melting and removal, landscaping, industrial sweeping, paving, solid waste and catch basin cleaning, the companies of Outworx Group strive to out-work the competition to help its clients meet their mission critical goals. Utterly reliable and laser-focused on the safety, appearance and efficiency of client properties, Outworx Group helps ensure smooth operations and protects its clients' brand image. Our brands include Aero and Tovar Snow Professionals, American Sweeping, Dejana Industries and Spartan Paving, Lawn Butler, GroundTek, Shepherds Landscaping.

Summary:

Reporting to the Executive Vice President of Client Experience, the Marketing Specialist will collaborate to develop, plan, execute and optimize Outworx marketing strategy. The Marketing Coordinator will also manage targeted content for digital platforms including website and social media.

Responsibilities:

• Content creation for marketing / social media.
• Graphic design of marketing collaterals for sales.
• Create, deliver, edit, and optimize marketing materials.
• Prepare brochures, and digital promotional material.
• Maintain inventory for all marketing and promotional materials.
• Monitor, maintain, and edit website and act as a liaison with website vendor.
• Manage marketing budgets by comparing and analyzing actual results with plans and forecasts.
• Responsible for planning and coordinating events, meetings, and tradeshow from inception to completion; to include research, budgeting, scheduling, planning, logistics, advertising, and onsite oversight.
• Coordinate flow of information and communication and disseminate it accordingly to plan/strategy.
• Research media coverage and industry trends.
• Collect, analyze, and report upon relevant sales data.
• Travel is approximately 25%.

Experience/Skills:

• At least 3 years of experience in digital marketing and social media.

• Prior experience managing social media platforms.

• Exceptional knowledge of social media networks such as Facebook, Twitter, YouTube, LinkedIn and Instagram.

• Graphic design experience

• Proficiency in MS Office 365 and Adobe Creative Cloud, Photoshop, Illustrator, and PowerPoint

• Exceptional interpersonal skills coupled with very strong verbal and written communication skills.
• Strong time management and organizational skills to successfully multi-task in a fast-paced evolving team-oriented environment.

• Creative problem solving and negotiation skills.
• The ability to work independently and with minimum direction.