Market and Customer Insights Manager

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Job description

Signode is a leading transit-packaging provider, offering safe and effective products and solutions to our customers globally.

With over $2B in revenue, 80+ manufacturing facilities across 6 continents and over 7,000 employees worldwide, Signode is a leading manufacturer of a broad spectrum of transit packaging consumables, tools, software, and equipment that optimize end-of line packaging operations and protect products in transit. Signode brings this extensive product portfolio together under hundreds of trusted brands to offer complete transit packaging solutions to its customers.

We produce strap, stretch and protective packaging. We also manufacture packaging tools and equipment used to apply the bulk packaging materials. These commercial packaging products are used to pack, bundle, unitize, protect and secure goods during warehousing and transit. Our company is a pioneer in the industrial packaging sector with a long history of customer-focused innovations in materials, processes and automation technology that have revolutionized the sector.

We are proud to be the Transit Packaging Division of Crown Holdings, Inc. We are excited to go to market as Signode and to share the portfolio of products, services and capabilities that make us the world's premier end-of-line packaging company.

ESSENTIAL FUNCTIONS

Reasonable Accommodation Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s)

• Establishes deep understanding of market, segment and customer insights built on fact-based analyses and business experience to support business growth and decisions.
• Leads development and execution of quantitative and qualitative market research and customer surveys.
• Leads insights activities include market sizing, trend analysis, primary and secondary market research, customer profiles or segmentation, competitive intelligence, launch tracking, and scenario analysis.
• Distills insights for marketing and product management programs.
• Owns business analytics, such as sales lead pipeline (CRM), channel productivity, market penetration, market share / growth, etc.
• Develops and implements regular, effective customer satisfaction and NPS programs to measure and track the customer experience over time.
• Establishes robust competitive intelligence program to analyze and track competitors.
• Drives market research, VOC, product / concept testing and launch tracking methodologies for new product development to ensure successful evaluation and launch of new product ideas.
• Measure the effectiveness of advertising, marketing and communications strategies to support ongoing product line performance and KPIs.
• Effectively communicates market insights findings, makes recommendations, and drives market research to meaningful business results with internal stakeholders.
• Develops and maintains insights and analytics best practices and shares best practices across the organization.

POSITION QUALIFICATIONS

SKILLS & ABILITIES

Education:

• Bachelor's degree or higher in a field linked to Market Analysis, Marketing, Statistics, Economics, Finance, Operations Research or related analytical or technical discipline
• MBA or advanced degree strongly preferred

Experience/abilities:

• 5-10 years of marketing, market research, market analysis and/or consulting experience.
• B2B marketing experience in industrial distribution
• Experience managing market research projects and vendors.
• Knowledge of analytic tools and processes to evaluate product portfolios from economic, financial, and market trend perspectives. Deep expertise with customer survey techniques such as Conjoint Analysis, NPS, and Voice of the Customer (VoC).
• Experience developing, overseeing and presenting results from market research projects.
• Excellent communication and presentation skills; Strong background in Microsoft Word, Excel, Access and PowerPoint. Should have hands on experience in analytics delivery.

Preferred:

• 5 years of experience in industrial businesses (e.g., manufacturing, packaging, and transportation/logistics) Strong preference for experience in automation solutions.
• Other industries that would be considered with B2B Marketing experience industrial distribution - ecommerce, healthcare, life sciences, food manufacturing, power transition