Sports Fundraising - Marketing Manager

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Job description

With decades of collective experience in the athletic fundraising space, Gold Athletics' mission is to provide the financial resources needed by high school & youth athletic teams to compete at a higher level. Our success is the direct result of our passion and integrity, and we are looking for an energetic and versatile Marketing Manager to add to the team.

Our ideal candidate is a self-starter with experience developing and executing exciting marketing campaigns at growth-oriented organizations. Comfort with taking initiative, organizing day-to-day marketing activities, developing long-term strategies, and thriving with tight deadlines and changing needs is a must. If you are a self-motivated professional who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

• Establish positioning, identify new audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze client insights, industry trends, and market best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics
• Develop email campaign, performance marketing and web initiatives to design, test and evolve lead nurturing tactics.
• Develop print/web marketing materials including photography, videography

Overall Responsibilities

• Working in partnership with leadership team to guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns, ensuring the alignment of communications and messaging across all channels
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Present ideas and final deliverables, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Bachelor's degree in marketing, communications, or related field
• Superior verbal/written communication and copywriting skills
• Strong graphic design skills with experience using Adobe Creative Suite especially Illustrator and inDesign.
• Proven professional experience utilizing social media strategy especially Twitter, YouTube, and LinkedIn.
• Experience with marketing automation and CRM tools, specifically HubSpot
• Strong project management, multitasking, and decision-making skills
• Proven experience developing marketing plans and campaigns
• Metrics-driven marketing mind with eye for creativity

Preferred Qualifications

• Experience in the sports industry, personal and/or professional
• Hands-on photography/videography experience
• Experience with digitization for embroidery and vector art
• Willingness to travel