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Paid Media Director

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Distinct North America

2021-12-03 07:32:01

Job location Boston, Massachusetts, United States

Job type: fulltime

Job industry: HR / Recruitment

Job description

Paid Media Director - Agency

Remote/Boston HQ


The Paid Media Director will develop and lead best in class strategies and management of Paid Search campaigns. In this role you will collaborate across agency teams to develop integrated media plans and measurement framework for digital-focused plans that cover the entire decision journey.


You'll be confident and bring forth a strong point of view and passion for the client's business as well as being a thoughtful decision maker.


Responsibilities:


  • Inspire creativity, confidence and enthusiasm among team members
  • Create meaningful strategy by applying insights around client's business/brand, the consumer journey and the marketplace
  • Manage and mentor the paid team
  • Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, performance read outs
  • Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
  • Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like
  • Ensure best practice and innovation in all search activities; ensure knowledge sharing across teams.
  • Liaise with other media teams to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always considered
  • Contribute to new business development when required


You:

  • Bachelor's degree or higher in marketing, advertising, communications, applied mathematics, consumer insights or related field
  • 7+ years of biddable media experience with a focus on Search and 4+ years of management experience
  • Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
  • An intrinsic passion for new technology to engage and inspire new solutions for clients
  • Experience in applying search to brand-building & direct response initiatives
  • Deep understanding of how Paid Search / SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution

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