Senior Product Manager, Advertising - Ad Platform

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Job description

A billion reasons to be a happy user of Roku Ad Platform and Tools, and you will control every single one of them. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable and valued contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world, while gaining meaningful experience across a variety of disciplines. About the role Roku's programmatic TV-first Ad Platform is going through a crazy growth spurt. With growth, comes complexity and diversity of needs. As a Senior Product Manager of Roku Ad platform, you will be the owner of core components such as ad serving and trafficking, yield management, forecasting and campaign management tools and workflows. You will be a key contributor to the team that drives product strategy around unifying toolsets, processes and workflows needed to meet diverse set of needs of advertisers and publishers on Roku Ad Platform. You will be closely collaborating with a cross-functional team of ad operations, revenue operations, inventory and client services leaders to execute key ad platform initiatives. Your primary objectives will be campaign success and happiness of campaign management teams. What you'll be doing Owning key products, toolsets and workflows for successfully executing managed omni-channel campaigns Driving best practices of campaign execution across the org by collaborating closely with campaign managers, traders and account managers Defining best product configurations for all campaign performance and yield optimization needs Aligning campaign set-up and execution best practices with advertiser and Roku business KPIs Effectively partnering with third-party ad serving, dynamic creative and ad measurement partners Be the primary champion of managed campaign execution experience across the company Own campaign trouble-shooting and diagnostic tools and drive root cause analysis when failures happen Staying on top of CTV and ad technology trends and best practices; translate them into POVs, and sharing with engineering, product and business teams, Collaborate with engineering and product leadership on architecting the ad platform for scale We're excited if you have 5+ years of experience in product management with 3+ years on advertising and marketing technologies Experience with publisher or advertiser ad server products Experience in a technical ad operations role Experience with defining requirements of scalable and highly available systems Familiarity with principles and best practices of campaign design and optimization Experience in working with brands, agencies and large media companies Minimum of a bachelor's degree; Technical background is a strong plus Completed multiple product cycles, from conception to in-market. Experience in a start-up environment or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment. You are creative when appropriate but analytic in execution. You are relentlessly focused on delivery and understand the value of getting MVPs and products out the door, so we can learn and modify as we go along. You don't allow obstacles to deflect or deter you; you are a master of prioritization of your own time and the team's time Willingness to travel (when it is safe to do so again) for in-person meetings in San Jose, Boston and New York. The Roku culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.