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PPC Specialist

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Resolute Industrial

2021-12-03 08:50:43

Job location Worcester, Massachusetts, United States

Job type: fulltime

Job industry: Trades & Services

Job description

Position Overview:

This position will be responsible for managing the organization's internet pay-per-click advertising campaigns across search engines and social media platforms. This will include implementation, analysis of ad performance for maintaining current campaigns as well as building new campaigns, and reporting. A company laptop and cell phone will be provided.


Duties/Responsibilities:

  • Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, LinkedIn, and Facebook
  • Optimize bidding at the campaign, keywords, device, placement, geographics, demographic, and other levels
  • Perform daily account management of PPC campaigns to review expensive under-performing keywords and ensure PPC campaigns does not exceed weekly and monthly spend budget
  • Work with content writer and web developer to create engaging and concise copy for ads, and landing pages to boost clickthrough rates and conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly reports
  • Follow company brand guidelines
  • Support the marketing team as needed
  • Stay on top of PPC industry trends


Education/Skill Requirements:

  • Associates' degree in Marketing or Business
  • 1-3 years of experience in Google Analytics, Google AdWords, and Bing AdWords
  • Experience in LinkedIn Ads and Facebook Ads
  • Excellent communication skills
  • A high level of attention to detail
  • Good organization, time-management and self-motivation skills
  • Knowledge of both Mac and Windows 10 operating systems
  • Ability to work effectively within a team and independently both on and off site

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