Business Development & Events Director - Brandon Parks & Recreation

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Job description

BUSINESS DEVELOPMENT & EVENTS DIRECTOR
Sports Facilities Management - Brandon Parks & Recreation
LOCATION: Brandon, MS
DEPARTMENT: BUSINESS DEVELOPMENT
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Sports Facilities Advisory, LLC (SFA), Sports Facilities Development, LLC, and Sports Facilities Management, LLC (SFM) working together as "The Sports Facilities Companies", are headquartered in Clearwater, FL. Founded in 2003, SFA has served more than 2,000 communities, produced more than $10 billion in institutional-grade financial forecasts, and provided funding strategies and solutions for more than 70+ youth and amateur sports and recreation complexes worldwide. SFD serves facility owners through owner's representation, venue planning, and procurement services during pre-development and construction. SFM provides industry-leading, results-driven management solutions for sports, fitness, recreation, and event venues nationwide. Since 2014, SFM-affiliated venues have hosted more than 100 million visitors and generated hundreds of millions of dollars in economic impact. For more information, visit: sportsfacilities.com and thesfnetwork.com.

Brandon Parks & Recreation facilities are in Rankin County of Brandon, Mississippi. Brandon's 8 parks are home to open greenspace, playgrounds, Shiloh's Splash Pad and multiple use spaces for soccer, baseball, and softball. With a combined 23 youth baseball/softball fields and 10 multipurpose fields, our parks are designed to support competitive play. Brandon Parks & Recreation develops and hosts tournaments for soccer, lacrosse, football, baseball, and softball for youths and adults. Brandon Parks and Recreation is a member of the SF Network, the nation's largest and fastest growing network of sports facilities and is operated by the industry-leader in outsourced operations, The Sports Facilities Companies.
POSITION SUMMARY
The Business Development and Events Director will promote the destination as a premier sports tourism, conference, tradeshow, and special events location booking large tournaments and sports tourism events. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include selling sponsorships . They will be evaluated based on KPIs set by the General Manager, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Planning and implementing events, tournaments, and rentals to meet revenue targets
• Maintaining an event calendar of rental/tournaments booked, listing all facility activities planned
• Preparing and presenting regular reporting on event strategy and results
• Managing communications with all stakeholders of events
• Sponsorship sales both local and national to meet revenue targets
• Event development and primary contact for all events after they have been contracted
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for programs
• Project expected sales volume and profit for existing and new products
• Accomplish objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs while developing field sales action plans
• Sustain rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities
• Provide information by collecting, analyzing, and summarizing data and trends
• Serve as Manager-On-Duty ("MOD") at certain key events
• Participate in planning/strategic meetings
• Other duties as assigned by management

THE IDEAL CANDIDATE HAS:

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Experience in using a CRM to manage and nurture potential or current customers
• Experience in sponsorship sales and activation
• Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
• Experience and success in promoting, booking, and delivering special events
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency

MINIMUM QUALIFICATIONS:

• Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Skilled at identifying and creating opportunities or promotions to deliver revenue goals
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (nights, weekends, holidays, and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent loud noise levels