Life Sciences Marketing Program Specialist

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Job description

TransPerfect Life Sciences specializes in supporting global development and commercialization of drugs, treatments, and devices designed to improve and save lives. Our comprehensive solutions include eTMF and eClinical technologies, paper TMF migration, pharmacovigilance and safety solutions, translation and language services, and call center support.

TransPerfect Life Sciences is a division of TransPerfect, the world's largest provider of language and technology solutions for global business. TransPerfect was founded in 1992 with the following mission: to provide the highest quality language services to leading businesses worldwide. The company's growth to more than 100 worldwide locations can be attributed to the skill, aptitude, and commitment of our high caliber employees. Put simply, we hire the most talented candidates and give them the guidance, resources, and opportunities they need to grow their career in an expanding environment.

The successful Program Management Specialist will:

• Assist in annual, quarterly, and ad hoc planning and strategy to define and iterate the marketing program
• Contribute to blogs and white papers
• Conduct market research to provide competitive analysis and recommend program improvements
• Help identify organic and paid methods of expanding the product's share of voice by analyzing sales and marketing activities and recommending additional strategies
• Manage tracking and accountability for marketing deliverables across teams (sales, ops, product, marketing) for blog, white paper, webinar, sales deck, sales collateral, press releases, case studies, and other content
• Provide and apply analysis to improve program effectiveness and promotional tactics
• Track KPIs and ROI and analyze success of all marketing programs and initiatives
• Perform web analytics analysis (SEO & site analytics) in conjunction with the digital marketing team
• Track leads generated through marketing programs
• Ensure governance of content calendar
• Help with review and editing for all marketing content
• Assist in creating go-to-market information essential for enabling product, sales, and marketing decision-making
• Assist in coordination and running of public and customer webinars
• Assist in collection of sales stories (case studies, testimonials)
• Help centralize communication analytics to create source of truth for effectiveness of communication efforts

Required Skills:

• Bachelors degree required with a preference for degrees in Marketing or Communications
• At least 2-3 years of marketing/communications experience
• 2-4 years in a Life Sciences industry such as pharmaceutical, biotech, clinical, or regulatory.
• Experience with project management
• Experience with data analysis
• Experience multitasking and working with multiple stakeholders in a fast paced environment
• Experience collaborating with creative teams (web, design, etc.)
• Experience planning and executing marketing and communication strategies

Desired Skills:

• Expertise in MS Office programs and with project management software
• Basic design in Canva/PPT/Word