Associate, Digital Marketing Lead Generation, iShares Client Marketing

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Job description

Description

About this role

The Digital Marketing Lead Generation Associate will be responsible for tracking, reporting, and analyzing marketing and sales pipeline data and providing insights that encourage action through lead generation and sales enablement. This role will also inform the optimal marketing content mix based on campaigns and business goals with U.S. iShares clients and prospects. In addition, this person will contribute to our data enrichment, marketing optimization efforts, and overall scaled marketing distribution strategy.

Key Responsibilities

• Develop holistic lead generation growth strategy that scales contact acquisition and lifecycle marketing to drive engagement opportunities through segmentation and digital marketing.
• Apply analytic reasoning to draw out new inbound lead scoring engagement opportunities and optimize current digital asset engagement in alignment with business priorities, explain the logic and reasoning to stakeholders, and deliver strategy recommendations.
• Identify target segments and intents to build, maintain and improve digital marketing campaigns that seek to deepen segment engagement and drive lead generation.
• Partner with marketing stakeholders to measure and track marketing effectiveness; translate business objectives into measurable goals and define key performance indicators and relevant benchmarks.
• Lead insights-driven discussions across marketing and internal teams to communicate a comprehensive view of the client experience.
• Proactively communicate client insights and key metrics for measuring impact of marketing tactics and messaging.
• Flag and monitor data quality to ensure confidence in the data used for analysis.
• Nurture a high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.

Skills & Qualifications

• Ideal candidates are data-driven marketers with a background in B2B and B2C marketing analytics or customer insights.
• Ability to build and manage contact segmentation from complex and large data sets strongly preferred.
• Proven experience in partner management and working cross-functionally.
• Proven experience with ability to clearly present complex information in a simple manner, discern business meaning and inspiring action.
• Basic knowledge of programming languages (HTML, SQL) and ambition to learn new skills and technologies.
• Passion for data-driven marketing, digital media, content marketing, innovation and new technologies.
• Strong verbal and written communication skills.
• FINRA Series 7, 63 preferred.
• Candidates must have a bachelor's degree as well as demonstrated ability working in Marketing, preferably in the financial service industry or similar.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | | | | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.