Creative Lead

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Job description

Spark No. 9 is looking for a strategic Creative Lead with strong storytelling skills to lead, inspire, collaborate with, and develop our growing creative team. You'll set creative direction when needed, provide actionable feedback, and drive creative decision-making in support of business goals throughout a project; from ad campaign strategy to development to testing to synthesis.

About Spark:

What if market research produced actionable strategies, not just insight?

Spark No. 9 uses ad campaigns to test new product concepts, pivots, and brand positioning at a strategic level. Our methodology is more effective than traditional market research because a) we reach people in real-life settings, and b) we track actual behavior--clicks on ads, signups on landing pages, and so on.

We are experts at defining online audiences, using lifestyle and other factors, and then identifying how to frame brand and message to resonate effectively with each audience. Our goal: to create road-tested, scalable, statistically valid customer acquisition strategies for our clients. Our deliverable: working models for customer acquisition.

We believe algorithms + human brains = the best of both worlds

At Spark, we practice real-time design-moving quickly from concept to mock to customer testing. You will be tasked with bringing to life new product offerings for many different types of businesses in a way that drives engagement and conversion. Although we have high standards and love all things visual, we are not precious. You are highly goal-oriented and willing a) to eliminate what isn't producing results and b) invent and iterate as needed to achieve desired results.

Primary Responsibilities:

• Lead, manage, develop, and grow a team of creatives (designers, UX designers, content strategists, etc.)
• Set creative direction, provide feedback, and drive decision-making
• Interact with Spark's clients to bring experiences to life within their customer ecosystem and with Spark's creative team to build assets required for each type of test (ad, landing page, email, etc.)
• Work cross-functionally with our creative, analytics, and strategy teams to develop creative strategy that aligns with project objectives and testing goals
• Develop campaigns for brands/products across social media, video, and a variety of paid advertising channels
• Lead workshops with clients to collaboratively develop insights for testing
• Facilitate data-backed brainstorms to analyze creative performance in order to develop strategic pathways forward
• Use behavioral data to support strategy development; communicate recommended strategy to client
• Develop compelling decks to communicate test results and recommendations to clients
• Manage and refine the creative development process by helping guide creative and develop experimentation frameworks to test new hypotheses

Ideal Candidate:

• You have at least 8 years of relevant experience
• You are thoughtful and highly motivated
• You are experienced in leading, directing and managing cross-disciplinary teams
• You love working collaboratively and aren't precious about your work
• You have branding and/or product development experience, as well as an understanding of how UX shapes customer behavior
• You love language, you can write, and you believe that content is part of design, not something that is slotted in afterwards
• You're an exceptional communicator and have strong presentation skills
• You are able to understand quantitative analysis and use data and insights to unlock creative thinking
• You have a solid understanding of digital media and marketing trends, a love of social media and understanding of how all major platforms work, and a desire to adapt to the changing landscape of technology
• You're eager to work at Spark No.9 and feel passionately about what we're building

We are strong believers in smart people who wear multiple hats - the mortars, if you will. If you have a non-traditional background (studied philosophy, took a year off to hike through the Andes), and believe you would kill it at this job, we want to hear from you.

Future Growth Potential: Spark No.9 is a rapidly growing firm. There will be many ways for you to evolve your role as the company continues to get bigger and better.

We are currently fully remote, but we are actively working on plans to return to a hybrid-office environment once it becomes safe for everyone to do so.

To apply, please write Amanda (in conversational human-form, not cover-letter form) at , and send along your resume and a link to your portfolio.