Director of Product Marketing

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Job description

Description

Fluent, Inc. (NASDAQ: FLNT) is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent leverages its consumer database, digital media portfolio, and, proprietary data science and technology to deliver outcome-based solutions for marketers. Founded in 2010, the company is headquartered in New York City.

Director of Product Marketing will collaborate closely with Business Leads, Marketing, and Sales to develop product positioning and messaging, content creation, naming and packaging, sales enablement and training, competitive and market intelligence, and go-to- market strategies.

What You'll Do

• Translate our product vision and roadmap into differentiated product packaging and positioning that highlights Fluent's products and services using clearly articulated end-to-end use cases and user stories.
• Drive category dominance for Fluent's platform as a leader in 1st and 0 party data solutions.
• Be the key subject-matter-expert in understanding each stage of Fluent's customer journey by buyer role, vertical, and use case.
• Own the competitive landscape, keeping on top of how competitors are positioned, their marketing tactics, their platform strengths/weaknesses, pricing, trends, and customer satisfaction.
• Work closely with sales leadership to develop marketing plans, presentations, and sales tools to support new and existing products.
• Manage and maintain the overall product go-to-market plan, aligned with key stakeholders and business leaders across the organization.
• Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc. Partner with team members on sales collateral that support go-to-market strategies.
  

Requirements

• 7+ years of product marketing experience, preferably in the mar tech / ad tech industry
• Exhibit a thorough understanding of the technologies and strategies that drive successful campaigns and data initiatives (performance KPIs, DSPs, CDPs & other platforms).
• Understanding of how the current landscape is evolving (iOS & cookie changes), and how companies are addressing these challenges.
• Ability to be team player and collaborate effectively with multiple groups, including Media, Product, Sales, and Marketing colleagues.
• Ability to communicate with sales teams to create appropriate collateral (presentations, datasheets, FAQ, reports, etc.).
• Demonstrates strong analytical and strategic-thinking skills and the ability to translate those skills into creative, marketable messaging and content.
• Displays excellent written and verbal communication skills, as well as the ability to translate technology features into business benefits.
• A desire to work in a fast-paced environment with the ability to prioritize, self-start and work under pressure and tight deadlines; BA/MBA or relevant advanced degree
• Experience with Microsoft PowerPoint and Excel required.
  

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we're not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (

• 274B) of the Immigration and Nationality Act (INA), 8 U.S.C.
• 1324b.