Media Associate

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Job description

THE OPPORTUNITY:

RPM is a full-service agency tailored for live entertainment and experiences. Our team works directly with clients on campaigns that are effective and progressive in both strategy and creativity. We are looking to expand our team with people who share this passion. Clients include the Broadway shows Hamilton, Chicago, Moulin Rouge!, To Kill a Mockingbird, The Phantom of the Opera, and also Madison Square Garden Entertainment, and others.

Even through the global pandemic, RPM continues to provide premiere marketing, creative, and strategy to our clients as we launch Broadway's triumphant return.

RESPONSIBILITIES:

Media Associate is responsible for assisting the media team in media trafficking and reporting. Liaises directly with outside media partners to coordinate execution of traditional and online media strategy. Provides regular media updates

● Collaborates with internal media team and external vendors for campaign specs, plan, deadlines

● Responsible for setting up meetings with external vendors, and compiling and distributing updates for internal client team

● Owns trafficking process between ad ops teams and creative teams

● Supports media planners in pulling campaign reporting from DCM

Assists with campaign execution and management

● Works closely with internal team to traffic all digital and traditional/print/OOH

assets in a timely manner

● Collects proof-of-campaign launch information such as screenshots, links, and

placement information to share with the clients

● Learns how to manage and optimize self-service paid social platforms

Reports across active campaigns

● Builds weekly campaign reports based on data platforms such as DCM and Google

Ads

● Creates and evaluates campaign effectiveness via weekly reporting and

post-campaign analysis

REQUIREMENTS:

● 1+ years in media agency (digital media experience preferred)

● Familiarity with digital media basics - buying models, reporting, tracking campaign

success, media math, ad ops

● Ability to analyze media data and provide insights/recommendations for the

campaign

● Proficiency in Excel, Keynote, Facebook Ads platform, Google Ads platform

(preferred, not required), DoubleClick Campaign Manager (preferred, not required)

● True problem-solver who is able to anticipate roadblocks and offer solutions

● Highly detail-oriented while managing multiple tasks and tight deadlines with

confidence

● Passion for the New York arts and culture scene

YOUR TYPICAL DAY AT THE OFFICE:

In the morning, you get to the office and check in with the media team on a list of priorities. You check in on existing digital campaigns and monitor performance, creative swaps, and current engagement level. You monitor the status of your current campaigns across every show and flag anything that looks out of place. You work on your weekly tasks, which include building digital reports, collaborating with the Project Managers on upcoming media deliverables, and setting up meetings with new vendors.

RPM Agency LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.