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Digital Advertising Specialist

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CRG

2021-12-03 09:00:24

Job location Lancaster, South Carolina, United States

Job type: fulltime

Job industry: Trades & Services

Job description

Digital Advertising Specialist


Summary: CRG recently launched a search for a Digital Advertising Specialist to join a well-known, well-established, value-centered consumer product good manufacturing company located in Lancaster, SC. This organization offers amazing benefits and the opportunity to join a collaborative, close-knit, and hardworking team within a GROWING organization. The Digital Advertising Specialist will drive profitable outcomes through the placement of display ads across various networks!


Location: Lancaster, SC - 100% onsite!


Opportunity: Direct-Hire!


Compensation: $50,000-$60,000


Responsibilities:

  • Utilize proprietary sales data & analytics data to formulate acquisition strategies through programmatic channels while driving a positive ROI.
  • Create & deploy programmatic campaigns - including campaign structure management, campaign optimization, A/B testing, bidding strategies, persona-based creative & placements, and campaign measurement.
  • Report to management on success of campaigns
  • Work closely with eCommerce team to position channels as sales drivers
  • Recommend and execute POS advertising opportunities across various eCommerce platforms (where applicable)
  • Become point of contact for outside agencies who utilize programmatic efforts
  • Communicate effectively with other departments within the organization and function within a team environment

Qualifications:

  • Bachelor's Degree in Digital Marketing or similar fields
  • 1-3 years experience buying and placing digital ad spaces through a programmatic network
  • Managed service experience and/or self-service experience

Category Code: JN009

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