Vice President, Revenue Marketing

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Job description

Here at Anaplan, we have reinvented how companies see, plan, and run their businesses. Our platform allows our customers to uncover new insights, connect their strategy to their plans, and work in ways they had not previously thought possible. We're growing fast, constantly innovating, and couldn't be prouder to help our customers move forward with confidence in a sophisticated and changing world.

We are looking for forward-thinking people who bend over backward to put customers first. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. We believe that for ourselves and for our customers.

Vice President, Revenue Marketing

The Successful candidate can be located remotely in the U.S.

Anaplan is seeking an innovative and upbeat leader, with an ability to get things done and a curiosity about empowering impactful teams. Reporting to the CMO, the Vice President of Revenue Marketing is accountable for implementing a scalable marketing strategy to achieve new business pipeline and revenue targets, associated critical metrics, and quotas that align to sales revenue goals and encompass all sources of pipeline generation. The Vice President of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geographic markets. The top success metrics are the impact of marketing programs on pipeline values, average deal size, and close rates globally and by segment. This is a highly visible global role in the organization, responsible for the development and implementation of effective marketing programs with an emphasis on lead generation, account-based marketing, demand capture, pipeline creation, and nurturing prospects/customers along the buyer's journey.

The successful candidate will thrive in a fast-paced environment and have a reputation for creating alignment and inspiring trust with sales, based on tried processes and metrics. They have shown success collaborating with all sales segments and marketing teams to envision, pilot, execute and measure closed-loop integrated marketing programs that build a sense of urgency for the buyer and deliver significant pipeline and revenue growth for the company. A desire to build a model that is innovative in the industry is a must. The successful candidate will also demonstrate the ability to work independently as well as build positive relationships across the business to ensure delivery in a fast-paced environment. Field Marketing, Demand Gen, Customer Marketing, Partner Marketing report into this leader.

Responsibilities

• Ownership of & deep accountability to results (pipeline, bookings, marketing spend)
• Serve as subject matter authority on engagement, performance, and relevant Return on Investment (RoI) metrics
• Conceive and execute innovative, high impact campaigns
• Work cross-functionally to lead all aspects of the integrated marketing plan; including logistics, budgeting, content development, scheduling, creative themes, and social media strategies
• Lead and develop a team of marketing professionals to achieve key business metrics including MQLs, sales-accepted-opportunities, and closed business
• Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
• Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
• Ensure highly positive relationship with Sales, forging outstanding communication and aligning on campaign and target account strategy, we are one team
• The strategic planning, creation, and execution of all marketing activities for the regions. Ensuring the return of investment is supervised and the overall strategy is adjusted accordingly
• Partner with Marketing Ops to define and measure lead management processes and efforts, including SLAs.
  

Experience You'll Need

• 8+years of field marketing, account-based marketing, and demand generation experience with a focus in software/technology. At least 3 years demonstrated in second-line people management roles
• Demonstrated experience in marketing enterprise cloud applications into Executive suite
• Experience developing and scaling the successful execution of, 'Go to Market' strategies globally
• Experience in negotiating contracts, arranging, and supervising staff, handling budgets
• Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback
• Experience with relevant software applications including MS Office, Salesforce.com, etc.
• Robust experience in B2B online marketing tactics and marketing tools such as Marketo, Outreach, Drift, Demand-base and Salesforce.com
• Demonstrated analytical leadership, data-driven marketing approach, and orientation for detail
  

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

COVID-19

Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our interviewing process.