Senior Analyst, Social Media Strategy

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Job description

***This role will be based in McLean, VA or Dallas, TX***

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

As Sr. Analyst, Social Media Strategy, you will support the strategic direction and execution of a coordinated marketing roadmap for key Hilton Honors social priorities. This will help drive revenue, increase market presence, and build brand loyalty with new and existing customers.

You will collaborate with internal and cross-functional teams to create and implement social media strategies and content. You will report to a Manager, Social Media Strategy, and work with the Global Brand Marketing team to help implement strategies and activation plans around key brand initiatives.

More specifically, you will:

-Help build an editorial content calendar in support of Hilton Honors, Cobrand and All-Inclusive Resorts.
-Brief and work closely with Hilton's internal creative studio to create compelling content.
-Input on paid media strategy and partner with paid media team to help launch media across the funnel and report quarterly on performance.
-Assist in quarterly social media reporting through pulling data in Sprinklr and helping identify insights and trends.
-Support Manager in partner management and be steward of the social channels.