Marketing Analytics Manager

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Job description

Summary

• Our client is looking for a business-savvy and action-oriented strategic leader to join its Analytics team as Marketing Analytics Manager. In this role, you will be responsible for providing analytical insights and recommendations to enable the application of best practices in marketing customer lifecycle management. You will be responsible to provide exceptional analytical insights that form the basis of GTM strategy. Develop scalable models to drive new acquisitions, product and channel decisions.
• This rare opportunity involves creative freedom in generating insights, stakeholder management across multiple global teams and direct influence on our roadmap. This highly visible role will make a significant contribution to the growth of our business.

Length: FTE

Associate Vendors: We are accepting applications from candidates who are currently authorized to work in the US for any employer without sponsorship.

Role & Responsibilities

• Support the marketing team and help out with marketing activities:
• Making sure they are targeting the right type of business in order to convert to customer. So help run efficient marketing campaigns
• Work with a lot of different data vendors - gather info from multiple sources, bring them all together, determine whose the right person to market to, what kind of market channel should you use (direct mail, email, digital marketing)
• Working on data from different vendors, manipulate data, and combining data
• Helping with marketing campaign -email, direct mail, digital, etc
• Measuring performance overall of campaigns- what is working and not working
• Building marketing statistical models on whether it is a response model or lifetime value of customer (once per quarter on average)
• Provide analytical deep-dives, monitor and optimize the marketing channel performance
• Design and execute testing strategies for improving performance across channels
• Integrate data from all 3rd party sources and develop Machine Learning algorithms to build propensity and value models for different products and geographies
• Work cross-functionally with Sales, Marketing, Strategy teams for various Sales and Marketing programs and initiatives; make clear, coherent and holistic recommendations based on test results
• Present recommendations to senior-level executives and measure effectiveness of recommendations by monitoring their impact

Required Qualifications

• 5-10 yrs of experience (Max 15 years)
• Experience in analyzing large, multi-dimensional data sets and synthesizing data insights into actionable recommendations
• Experience in analytics domain
• High proficiency in Python (Python Developers are fine as long as they are interested in getting into a managerial role. Open to Data Scientists as well)
• Familiarity with SQL and Excel
• Exceptional written and verbal communication skills to influence cross-functional teams
• Above all comfort with data - ability to manipulate it, question its validity, interpret it, and develop recommendations based on it

Desired Qualifications

• Data driven mindset with degree in a quantitative discipline such as Computer Science, Statistics, Engineering, or Mathematics
• Hands on experience with Analytics or statistical modeling
• Snowflake experience
• Experience with visualization tools such as Tableau or Qlikview

How Do I Apply?

Apply on this website or send an updated resume to .

About Proliance:

We are a technical staffing agency based in Bellevue, WA that specializes in matching you with quality opportunities that meet your professional aspirations. We offer contract, contract to hire and direct placement services to top Fortune 500, mid-market, and emerging companies from a variety of industries. Our IT staffing success in the telecommunication, financial, insurance, retail, travel, healthcare, professional service and technology industries are how we've built a reputation for long-lasting, authentic relationships.

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Why Work for Us?

Proliance Consulting offers a competitive salary and benefits package which includes the following:

• Medical: Proliance covers 50% of our employee's premiums and 25% of any dependents on a plan administered through United Healthcare.
• Vision: Proliance covers 50% of our employee's premiums and 25% of any dependents on a plan administered through United Healthcare.
• Dental: Proliance offers a plan administered by Delta Dental.
• Retirement: Proliance offers a matching 401K savings plan for pre-tax or Roth retirement savings.
• Direct Deposit: Proliance offers direct deposit to all employees.
• Safe/Sick Time Off: Proliance offers accrued paid time off to all employees.
• Paperless Pay Statements: Proliance offers the flexibility to view and manage your paycheck online.
• Employee Referral Program: Proliance offers competitive bonuses for employee referrals.

Proliance Consulting provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Proliance Consulting complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy