Marketing Content Specialist

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Job description

Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide - 39 of the Fortune 100 are clients.Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world. Brandwatch is part of Cision Ltd-a leading global provider of innovative earned media software and services to public relations and marketing communications professionals.Our goal is to remain the innovative leader in digital consumer intelligence. We need people to join the Product team who can develop new ideas, deliver outcomes, and help define go-to-market positioning.As a Marketing Content Specialist at Brandwatch you will be an excellent writer that loves to dig into the data and find the 'why' to provide insights, solutions, and stories.The main focus of your role will be creating content. You'll get to work on a diverse range of content creation projects, including blog posts, case studies, guides, reports of all sizes, and web copy. You'll also support the wider marketing team with editorial advice and proofing.Why do we need you?To work as part of our comms and content team to create high quality, intelligent, and engaging content that supports Brandwatch's demand generation targets and growth ambitions.Your role will include:A broad range of copywriting.Analysing social media and online data using the Brandwatch Consumer Research platform and wider product suite, plus other data sets, to produce a wide range of content.Being a part of our global, quarterly content planning - contributing ideas and helping to develop and brainstorm creative, thought-provoking content that generates demand and/or coverage and brand awareness.Effectively managing your time to ensure delivery of the content assigned to you alongside the wider marketing and design team.We are seeking:2+ years of experience in copywriting and creating content using data.An avid writer who feels comfortable working with data and writing compelling content of all types about a wide range of topics and themes. Able to articulate complex ideas simply, in plain language.A creative storyteller who can take content ideas and themes and create relevant and compelling content that our customer base and prospects value.Proven experience in gathering data, performing analysis, developing in-depth insights and visualising / presenting data findings.Documented examples of content you have created / content campaigns you have been a part of.Excellent proofreading skills and attention to detail.Someone who is collaborative, accountable, and comfortable multitasking and working effectively as part of a global content production process.Experience working in marketing tech, social media analytics, or related industries would be a huge advantage.*The requirements listed in job descriptions are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience, please apply for the opportunity to be considered*What you will gain in this role:Exposure to global content campaigns that drive sales qualified leads and press coverage.Working as part of a successful global marketing team at an exciting, growing tech company as we tackle 2022 and continue to help our customers make insightful, data-driven business decisions.Opportunities to hone your writing and marketing skills alongside a supportive team.**In your application, please attach writing piece(s) that showcases your writing skills**At Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.