Content & Social Lead - D2C High Growth Startup - London

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Job description

Social & Content Lead

High Growth D2C Start Up

50,000 - 60,000

Social & Content Lead - The Company
In a world where increasing numbers of consumers are discovering chia seeds, wheatgrass juice, and leafy greens, there's a growing market for fresh, healthy, and all-natural foods... ...so why should your pet miss out?

That was this startups idea, they built a business designed to change how parents feed pets by bringing to market fresh, personalised, and species-appropriate nutrition. The gap this top 100 startup is filling, harnesses data, technology, and nutrition expertise to build the world's first \"personalised fresh nutrition and wellness company for cats and their parents\".

Unlike many of the industry's biggest players,they produces all their food in-house, with the aim of making it both accessible and affordable for the everyday cat parent. They work on a subscription basis, too, which helps remove many of the time and effort barriers to sourcing and organising healthy pet food.

And the early signs are anything but paw. After launching in the UK in January 2020, theyhas already amassed an impressive wealth of Facebook andTrustpilotreviews, and received $6m in funding from some of London's most respected venture capitalists.

With a growing audience of pet parents, an expanding recipe book, and the science to back it all up, you get the sense that they are a mere whisker away from becoming a household name.

Social & Content Lead - The Role
As a Social Media& ContentLead, you'll be responsible for building and executing their content, social media and influencer strategy.

You'lldefine their community vision and framework, building brand fame and love through their platforms and community channels.You willplay an important role in the growth of our brand externally - using social platforms to drive awareness, engagement and love forthe brand.

You willpropose innovative campaigns to extend brand presence socially, drive traffic, and increase engagement and loyalty.

You will be responsible for the day-to-day ideation,planning, and delivery of all content workproduced within the Social & Content teambringingthemto life, and engaging with cat parentsacross our social channels, blogs, webinars & forum's and our events.

Plan and maintain our social content calendar across all key social media channels (Instagram, Twitter, Facebook, LinkedIn, YouTube,TikTok).

Work with visual storytelling teams (video, graphics, data and design) to create unique, original content that will drive engagement on social media and makeusstand out against our competitors.

Organising and managing the delivery of content from contributors

Developing and executing partnership and influencer programmes and campaigns

Keep abreast of key competitors and pitch ideas to senior stakeholders in terms of our content approach and delivery

Deep dive into our social analytics, reporting on content performance and continuously applying insights to further inform strategy and tactics.

Build and present regular reports and competitor analysis to key business stakeholders

Explorenew features of existing platforms and \/ or expanding to new platforms opportunities
Finally, you'll have a creative eye to keep our social feeds elevated, informed and reflective of their brand values and diverse, inclusive community.

Social & Content Lead - Key Skills

5+years experiencemanaging consumer-facing social media& content channels

Bucketloads of passion for all- things social to craft and deliver a strategy that continuously elevates our brand.

Your social smarts and creativity will surprise and delight our communities

In-depth knowledge of how social platforms, organic algorithms and audiences work, with your finger on the pulse of the latest social trends.

Able to ruthlessly prioritise and focus on the activities with the greatest potential impact - we're taking on the world, but let's do it in a structured way.

An excellent planner and communicator, who loves both the creative and analytical aspects of the job.

If this sounds like the Social & Content Lead for you then APPLY NOW !!