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Product Marketing Manager

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Cutera

2021-12-03 07:37:29

Job location Brisbane, California, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Job Description

POSITION SUMMARY:

The Product Marketing Manager serves on the marketing team as the key product, market, and competitive expert for assigned products. This position will run the development and execution of strategic and tactical marketing plans to fuel growth in Cuteras global product portfolio. This person will work closely with the R&D and Engineering, Sales, Clinical, and Customer Service departments.

DUTIES AND RESPONSIBILITIES:

* Develop & execute programs to drive market share growth with an emphasis on existing & emerging competitive threats in the marketplace.
* Build rapport with the field sales team and serve as Product and Clinical Subject Matter Expert (SME) for the company as it relates to assigned products and competitive products.
* Develop global product marketing plans by preparing objectives, strategies, tactics, and profit and loss projections, and manage product lifecycles and realization of financial targets for Cuteras products, consumable utilization.
* Responsible for preparing and executing new product launch plans for product lines assigned.
* Identify strategic, new product ideas that optimize organizational goals and objectives by evaluating competitors products coupled with determining market share and market trends.
* Build harmonious relationships with existing key leaders in the aesthetic community and develop relationships with potential Key Opinion Leaders (KOLs) and develop a stable of speakers and luminaries specific to the product.
* Provide brand input for the creation and implementation of advertising, promotional campaigns. Partner to develop selling tools, event assets, presentations, and customer-facing materials, and customer success stories.
* Increase market exposure for your product through social media and PR in partnership with our Marketing Communications team.

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