Advertising Operations Specialist

Job description

The Shipyard is a leading, independent agency that builds performance-driven brands audiences cant help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love we methodically engineer it throughout the consumer journey. Thats how we activate the synergistic power of brand building and performance marketing.

The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has had significant momentum and is on a roll with new business. Were 120 people strong across four cities (Columbus, OH, Newport Beach, Sacramento, and San Diego, CA), and were still growing.

Come join our team!

We are looking for a smart, experienced, and motivated Advertising Operations Specialist to join our San Diego or Sacramento team.

The Advertising Operations Specialist is responsible for supporting multiple client campaigns using the Google Suite (Campaign Manager, Google Analytics, Google Tag Manager). Responsibilities include campaign setup, trafficking assets, tracking implementation, QA, and campaign management.

What You'll Do:

Campaign Planning

* Collaborate with Media Planners and Analytics Manager in campaign planning and in the development of campaign tracking strategy/implementation and to identify proper tracking for campaign KPIs.

Campaign Execution

* Assist planning teams with campaign setup and monitoring.
* Actively QA campaign setup and deliverables prior to delivery and launch.
* Traffic various types of creative assets for delivery on all digital platforms.
* Manage tracking documentation to ensure smooth and accurate execution of campaigns.
* Identify and resolve or escalate issues impacting campaign performance.
* Identify and implement or escalate potential efficiencies to the current process.
* Execute QA campaign setups within Campaign Manager, and troubleshoot with media teams and media vendors regarding tagging or ad server issues.
* Create and manage trafficking calendar and assist in the delivery of campaign assets/tags in order to meet launch deadlines.

Communication

* Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish.
* Be comfortable providing thoughtful input and feedback in internal meetings.
* Assist with day-to-day vendor communications.
* Track platform updates and communicate/schedule training as needed.
* Develop an intuitive understanding of the Media department process and requirements in order to onboard new media team members.

Collaboration

* Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks.
* Develop strong relationships with internal teams.

What You'll Bring:

* 3 years related ad ops, advertising, or QA/QC experience
* Intermediate knowledge of Campaign Manager, Google Tag Manager, and Google Analytics

* Ability to

* Think creatively and analytically
* Multi-task and prioritize assignments
* Possess strong organizational skills and attention to detail
* Keep a positive attitude in a fast-paced work environment
* Proactively problem-solve
* Learn processes and systems quickly

* Ability to learn the basic function of related in-house managed platforms such as:

* Google Ads
* Facebook Business Manager
* Pinterest for Business
* Snapchat Ads Manager
* LinkedIn
* Others as needed

What Youll Get:

* Open PTO
* 40 hours of paid sick time (annually)

* Flexible work hours and remote work

* Paid holidays

* Company-paid medical, dental, and vision insurance

* Life insurance and disability benefits

* 401k program with employer matching

* 6 weeks paid parental leave

* Employee bonus referrals

* Dog-friendly offices

* Company-provided snacks and beverages (yes, beer/wine included)

* and lots more!