Digital Media Planner

Job description

The Shipyard is a leading, independent agency that builds performance-driven brands audiences cant help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love we methodically engineer it throughout the consumer journey. Thats how we activate the synergistic power of brand building and performance marketing.

The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has had significant momentum and is on a roll with new business. Were 120 people strong across four cities (Columbus, OH, Newport Beach, Sacramento, and San Diego, CA), and were still growing.

Come join our team!

We are looking for a smart, experienced, and motivated Digital Media Planner to join our Sacramento or San Diego team.

The Digital Media Planner is responsible for assisting in the day-to-day management of media campaigns on key accounts. This person supports the Media Planning team in the planning, buying, campaign execution/optimizations, and budget management for traditional and digital media programs.

What Youll Do:

Campaign Planning & Management

* Manage the planning and implementation of a wide variety of client campaigns.
* Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
* Work with team members to create media recommendations and supply substantiated backup information to justify recommendations.
* Leverage media planning and buying tools in the development of strategic media plans (ComScore, eMarketer, MRI, Global Web Index).
* Prepare and present media recommendations to clients.
* Collaborate with Media Supervisor in the day-to-day media campaign management of key accounts.
* Keep abreast of media trends, tools, opportunities in the media landscape.

Campaign Stewardship & Execution

* Manage client budgets and day-to-day media activities including digital campaign management.
* Ensure 100% accuracy within plans, budgets, and reconciliations.
* Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, budget tracking, as well as any activities tied to ensuring successful media campaigns.
* Monitor pacing of key digital campaigns.
* Utilize critical thinking to analyze performance data to develop clear, actionable, and relevant media insights.
* Ensure accurate billing and reporting of key accounts
* Troubleshoot and coordinate with digital ops team, production managers, and project managers to ensure trafficking and creative material deadlines are met.

Communication

* Ensure a good working relationship with account teams, analytics, and digital ops team to facilitate flawless execution of plans.
* Be comfortable providing thoughtful input and feedback in internal meetings.
* Develop media points of view on media opportunities for internal teams and clients.
* Maintain a mature and professional acumen in personal and written communications.
* Develop and mentor junior media team members.

Collaboration

* Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
* Develop strong relationships with internal teams, including account services, operations, finance, creative, and other functional teams as appropriate.

What Youll Bring:

* 3+ years of relevant professional experience with a focus on media and advertising.
* BA/BS degree in marketing, communications, or a related field.
* Working media planning/buying experience across traditional and digital media channels, primarily digital.
* Experience with media research and third-party ad serving platforms.

* Ability to

* Think creatively and analytically
* Multi-task and prioritize assignments
* Possess strong organizational skills and attention to detail
* Keep a positive attitude in a fast-paced work environment
* Proactively problem-solve
* Comfort mining data for relevant analytical insights
* Quickly adapt to changing needs of client/department

What Youll Get:

* Open PTO
* 40 hours of paid sick time (annually)
* Paid holidays
* Company-paid medical, dental and vision insurance
* Life insurance and disability benefits
* 401k program with employer matching
* 6 weeks paid parental leave
* Employee bonus referrals
* Dog-friendly offices
* Company-provided snacks and beverages (yes, beer/wine included)
* and lots more!