Senior Marketing Associate

---

Job description

Snr Marketing Associate

Details: full-time employment

Location: San Francisco, CA or San Ramon, CA

(hybrid on-site: 3 days a week)

The Senior Marketing Associate will be a key player in supporting key firm industry and service areas to help our team expand its regional and national eminence. You will work closely with other marketing and sales support team members and key industry/service/geography leaders within the firm. You will manage internal and external campaigns, webinars and events, as well as support firmwide activities, as needed. This person should have experience working within professional services firms and will understand the business-to-business (B2B) marketing and sales environment.

Responsibilities:

-Aid in the development of key messaging and value that drives engagement to meet overall goals of key industry groups and service lines

-Develop, direct and execute programs to drive demand for the firm's services in area of assigned responsibility

-Measure effectiveness of content, both overall and in each channel

-Partner with brand creative team to ensure all campaign content is on-brand and consistent in terms of style, quality and tone of voice

-Write or direct writing resources for email (inbound and drip) and direct mail campaigns aligned with events, tradeshows, referral/channel partners and integrated marketing strategies

-Collaborate with sales and industry leadership to development content and drive attendance to live and online events

-Develop, coordinate and execute digital marketing campaigns and posts (social, PPC, display, website inbound, emails, events, etc.) from initial request through final deliverable

-Provide strategic direction on specific digital marketing initiatives by identifying the key message or proposition, as well as the best digital channel for distribution

-Ensure SEO keywords and strategy for the firm, audit, tax, risk assurance and business management services are consistently reviewed and implemented

-Track campaign and event results, and communicate overall marketing results to Marketing Senior -Manager and relevant stakeholders

Requirements:

-A bachelor's in marketing, communications, English or a related field (or related experience)

-Minimum of 3-5 years of experience in professional services marketing or B2B marketing; accounting or financial services/wealth management firm preferred

-Excellent project management skills and the flexibility to prioritize changing workloads

-Proactive with strong organizational, writing and communication skills

-Willingness to share ideas and contribute to a collaborative effort