Social Media Manager

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Job description

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

Your mission:

Should you decide to accept it...

The primary responsibility of the Social Media Manager is to assist and develop [LS1] [AL2] the social media strategy for Virgin Hotels[LS3] . With a proven passion for social media, the candidate would have experience assisting in management of social media platforms and oversees and executes day-to-day social media responsibilities, including creating and posting content, monitoring, and responding to comments and interactions, and creating and implementing social media campaigns along with the marketing brand team and creative agencies.

The Nitty-Gritty:

What exactly you will be doing...

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide "out of this world" customer experience for our guests:

· Responsible for developing and managing organic Social Media strategy encompassing: Content, Community Management, Social Media Listening & Reporting and Social Media Influencer Program- building brand awareness by engaging relevant influencers.[LS4]

· Oversee and approve the content calendars for all Virgin Hotels' social media channels including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube and other social platforms as appropriate.

· Lead the Social Media Content Calendar to ensure a consistency in brand voice and give our followers a reason to share- align content with brand initiatives and marketing campaigns.

· Responsible for all social media reports including: month-end, campaign recaps and influencer performance recaps. Analyze reports and provide recommendations to optimize Virgin Hotels' Social Media Strategy.

· Engage with audiences on social media platforms (e.g., responding to comments, answering questions, identifies potential issues etc.).

· Manage Crisis Management communication on social platforms by working with the Director of Public Relations & Social Media and provide updates to Senior Leadership of social conversation.

· Provide guidance in social media best practices to Director of Marketing and Marketing Manager at Virgin Hotels.

· Provide regular platform KPIs on all channels and identify insights to optimize for future content.

· Seek out opportunities to grow fans and followers.

· Stays up to date on the latest social media trends and state-of-the-art technology, such as new algorithms, features, and platforms. Interprets media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage media.

What qualities are we looking for?

You've got skills? If you can perform the following, then you have come to the right place...

· Great team player with the ability create excellent working relationships across the group. Collaborative approach with all departments, particularly food & beverage and sales & marketing.

· Ability to break down barriers and resolving potential conflicts swiftly and effortlessly

· Strong communication and presentation skills to all levels of management

· Creativity and innovation are essential!

· Ability to think outside the box and approach all issues with a completely fresh approach

· Ability to anticipate needs and over deliver wherever possible

· Candidates must think on their feet and use their initiative to solve problems and deliver solutions

· Comply with all safety and health department procedures, as well as, all state and federal liquor laws.

· Able to change direction and work on multiple project aspects at once

· Enthusiastic, passionate, able to enthuse and motivate others

· Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service

· Startup experience in launching new brands and experiences a plus

Background must-have:

· Current, legal and unrestricted ability to work in the United States

· Candidates must have previous hospitality experience. Hospitality could encompass; hotels, bars, restaurants, nightclubs, and other event spaces

· Minimum 3-5 years' experience managing social media

· Experience working with influencer outreach and management

· Ability to clearly and pleasantly communicate in English with guests, vendors, clients, teammates/management, in person, in writing and on the telephone

· Ability to write creatively toward specific social media platforms and audiences.

· Proficient computer knowledge and other social media tools (Canva, Social Bakers and/or social media marketing platforms)

· Highly creative with an eye for brand building/design

*Virgin Hotels celebrates diversity and welcomes teammates from all backgrounds. We are proud to be an inclusive and Equal Opportunity Employer*