Lifecycle Marketing Manager

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Job description

As the Growth Lifecycle Marketing Manager, you will be responsible for the development and execution of the growth marketing strategies and tactics. You should have proven success in building and managing a variety of lifecycle/retention marketing programs, a history of creating cross-functional processes, an entrepreneurial attitude, and analytical skills. This is a very cross-functional role, working closely with Analytics, Data Science, Product Marketing, Creative, and Legal teams. This role reports to the Senior Manager, Lifecycle Marketing.

Key Responsibilities

Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels

Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation

Assist in calendaring, messaging, testing, and audience selection for campaigns

Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention

Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness

Support the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot

About You

Bachelor's Degree in Marketing, Business Administration, Communications or related field

3-5 years of work experience in Marketing, Growth, Business Analytics, or Strategy Consulting; minimum

2 years in Growth Marketing function, with experience in B2C mandatory, and experience in consumer finance and credit cards preferred

1-2 years of experience with email platforms including, Iterable, Braze, Salesforce, etc.

Excellent written and verbal communication skills

Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams

Track record of taking initiative and driving projects through to completion in a complex organization

Independent and creative thinker who can bring new ideas and perspectives to existing products

Results-oriented and customer-oriented mindset

Experience with mobile apps measurement (user acquisition, re-engagement)

Self-starter with a drive to succeed in a quickly changing business environment