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Associate Director of Digital Marketing

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Virginia Tech

2021-12-03 08:59:37

Job location Blacksburg, Virginia, United States

Job type: fulltime

Job industry: Education

Job description

The Associate Director of Digital Marketing position will be critical to developing and cultivating engaging and actionable digital marketing strategies. This position will develop and implement digital marketing plans under the direction of the Director of Integrated and Digital Marketing to support Advancement and Presidential Priorities, inclusive of digital advertising, SEO (search engine optimization), Google Analytics, mobile communities, email, marketing automation, and SMS (short message service).


The Associate Director partners with Annual Giving, Donor Relations, and University Relations to support digital fundraising campaigns such as Crowdfunding, Giving Day, and Giving Tuesday. Accountable for leading Search Engine Optimization in close collaboration with Director of Web Communications, Creative Director, Director of Business App Integration Services, and external vendors.


The ideal candidate will play a critical role in interpreting data to inform overall marketing, developing segmentation strategy, and measurement plans to support a culture of continual improvement. This position requires an individual who is highly organized, detail oriented and enthusiastic with excellent interpersonal skills. To be successful the candidate must possess strong written and verbal communication skills as well as a demonstrated ability to work with respect, cooperation, civility and teamwork.


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