Global Director of Growth at Hammerhead

---

Job description

Hammerhead is looking for a Global Director of Growth Marketing to develop and execute our global growth marketing strategy while guiding a best-in-class team. This person will help drive growth through paid marketing using rigorous customer and data analysis. The right candidate is a self-starter, is comfortable being hands-on with data, has direct experience running paid marketing programs globally and at-scale, and is interested in tackling customer acquisition and analysis in an omni-channel environment. Ultimately this role will be instrumental in bringing wellness through cycling to a larger audience.

In addition to leading a team, the Global Director of Growth Marketing will own the strategy and execution of paid social, search, affiliate, influencer, display, video, and podcast channels globally. We expect this individual to have the ability to determine our most efficient channels while maximizing spend. To be effective in the role, you will need to be willing to be hands-on but also have the ability to scale out and build the strategy.

As Global Director of Growth Marketing you will: Own Hammerhead's performance marketing by developing plans to generate short-term new customer acquisition, and build a foundation for long-term growth.

Drive the strategy behind all existing traffic-driving channels, as well as identifying and launching new channels Serve as a true subject matter expert: represent Growth at integrated marketing meetings, leadership meetings, to our board of directors, and routinely educate stakeholders on best practices

Partner closely with Finance and our COO on budget planning and forecasting, pacing and efficiency updates Own daily execution of 1-2 of our paid marketing channels Manage and grow a team of channel leads, guiding them to make informed optimizations and operate at a high level

Collaborate with the Marketing team on tracking and measurement. You will be instrumental in evolving an actionable model to determine optimal spend allocation across media channels. Partner with Product, Operations, and eCommerce teams on tests to maximize conversion. Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns.

Partner closely with Brand teams and external agency partners to determine optimal media plans for awareness campaigns (which are generally meant to drive brand recognition in the marketplace, as opposed to immediate customer acquisition).

Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Hammerhead at industry events Determine the optimal categories / products through which to acquire new customers, keeping in mind acquisition cost and future LTV.

Skills and Experience:

8+ years of experience in performance marketing preferably in a consumer /e-commerce environment

5+ years of leading high performing digital marketing teams

Ability to analyze data, model and understand user problems to identify key opportunities for improvement

Strong work ethic, intellectual curiosity, and commitment to continuous improvement

Strong understanding of attribution analysis

Passionate to make an impact through fitness, and specifically cycling SQL experience is a plus but not required SEO experience is a plus but not required

Working at Hammerhead: On a mission to win We are here to build the best product in our category and have assembled a team of highly disciplined individuals dedicated to mastering our craft. We will only build products that we believe will be the best in their class, and are fully focused on making Karoo 2 the world's best cycling computer. We are not interested in spreading ourselves thin to produce a wide range of products that won't push the boundaries of their categories. Playing as a team We have a strong culture of athletics, with many members of the team being passionate cyclists. This provides a basis for excellence, as we seek to foster in our work environment, that same dedication, precision, and camaraderie of an elite sport team. We all play our part with excellence and are willing to step outside of our role when necessary to block and tackle for each other, in the knowledge that everyone else is bringing the same dedication to the mission. Taking ownership We believe that taking ownership, and focusing on the problems and solutions that we can control, regardless of how small they might be, is the most effective way to operate as individuals and as a team. We do not make excuses, and we take ownership at all levels, because taking ownership leads to clear steps for action and creates a great work environment of humility. We provide honest, clear, feedback from another, even when it might be easier not to do so. Flexibility Building a team of excellence, allows us to provide maximum freedom in the structure of our work. We have created systems for remote work since our company's inception, offer flexible work hours, and limitless time off. We celebrate excellence at work, and in play, recognizing each team member's contribution, and financially supporting personal athletic goals. Interpersonal relationships are key to success and we provide formal and informal company gatherings and retreats throughout the year in beautiful locations. Benefits In building a team of outstanding individuals, we offer extremely competitive salary and compensation packages, with unlimited vacation time. The health and wellness of our team is essential and we offer insurance packages that include free medical, dental, and vision plans. We also offer wellness perks with monthly fitness reimbursements and a yearly allowance to travel to a fitness event with colleagues. Finally working at Hammerhead means amazing cycling gear and other cool swag. We are looking for: We seek those inspired by our vision to unlock peoples athletic potential, and eager to dive into the challenges of bringing extraordinary technology to life through all the uncertainties of product development and business. We are looking for individuals who are responsible, responsive, attentive, and kind, and a pleasure to work with. A pre-existing passion for athletics in general and cycling in particular is a huge plus. As a Equal Opportunity Employer, Hammerhead will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.